Digital roadmap
A digital roadmap provides a clear exposition of how you are or want to be active in the field of digital marketing. You start a digital roadmap from the basics. So what goals do you have in the field of marketing/sales. From there you start looking at what tools and channels you are already using to achieve these goals. Then you look at how this looks in the bigger picture. You then ask yourself questions like "are we represented everywhere we want to be?" and "is there a logical story in our marketing message?".
Once you have done this, you will discover where there are still gaps in your story and where digital paths are not yet (fully) aligned enough. From there, you will complete your digital roadmap and clearly and sharply define for yourself what actions will follow from your digital roadmap to better meet your ultimate marketing goals.
