Organic traffic

Of the traffic on your website, a distinction can be made between organic and paid traffic. Organic traffic consists of users coming from "free" traffic from the search results of a search engine. If all goes well, you have insight in Google Analytics of your website. There you can see exactly where all the users are coming from.

You can find organic traffic in Google Analytics by going to Acquisition > Campaigns > Organic keywords. In this report, you will see the number of visitors by time period. You can select this time period to look at certain key moments such as promotions and holidays. To see which searches lead to your website, you can link Analytics to Google Search Console.

Types of traffic

Google has five different routes a user can come from on your website:

• Organic traffic - Free traffic from the search results of a search engine
• Paid traffic - Traffic sent to your website using Google Adwords
• Direct - Traffic by directly entering the URL in the browser
• Social media - Traffic through social media platforms such as Facebook, LinkedIn, Instagram and Twitter
• Referrals - Traffic from a newsletter or other website

How to increase organic traffic

Ideally, you want as few users as possible on your website from paid traffic. This means that you have had to pay for it, with the risk that not all customers will convert. To increase the number of users coming in through organic traffic, it is important that you optimize your website and ad texts as much as possible for the search engine. Tools for this are Google Adwords, keyword analysis, building a good website structure, Hotjar, Bingand Google Webmaster Tools and other SEO resources. When you deploy all these tools, your website is optimized in such a way that you are highly visible in the search engine without high advertising costs.