User Generated Content
The description user-generated content actually says exactly what it means. User generated content is content created by users themselves. Whereas in today's marketing landscape it often comes down to companies sending as much as they can, user generated content (UGC) is about letting the users of your product or service do the marketing for you. For example, you might encourage your customers to share photos or videos of your product online. Or to post reviews.
Consumers are making increasingly conscious choices. Based on climate and environmental considerations, but also on reputation, trust and what others say about a company. User-generated content contributes to the feeling that people will get with your company and contributes to authenticity and trust.
