Tiktok
Tiktok is a social media channel dedicated to creating and sharing short music videos. This app allows users to record and distribute short videos ranging from 15 to a maximum of 300 seconds. The social media channel was originally used to record playback videos. Today, the platform is used for a much broader purpose. The musical angle still forms the basis of the platform. Especially many young people and artists use Tiktok (Tiktokkers) to generate viral attention. Tiktok is a social media platform that has recently become very popular with these target groups. The interaction on this platform is formed as users can like, share and have the ability to leave comments on the videos. In addition, it is possible to link to other social media channels, such as Instagram or Facebook.
Using Tiktok
The original name of Tiktok is Musical.ly. According to the rules of this social media channel, children as young as 13 are only allowed to use Tiktok. Many people see Tiktok as a platform to gain online attention and popularity Indeed, the social media channel attracts a specific target audience by, among other things, regularly sharing challenges focused on song and dance. Criticism of the fast-growing platform focuses mainly on privacy to prevent images and data of its (often young) users from getting into the wrong hands.