T-shaped Marketer
The T-shaped Marketer is an all-rounder in the field of marketing. He gets his name from the shape of the T, where the upright reflects that depth of knowledge, so for example, expert in SEA and where the girder reflects the breadth of knowledge. The breadth in this sense means that the T-Shaped Marketer also has knowledge of SEO, social media, display, web analytics, CRO, email marketing and so on, for example.
Because this person understands the whole picture of marketing and is extremely specialized in a number of things, this is an interesting prospect for any company. The T-Shaped Marketer can lend a hand everywhere, sees the overview more quickly in the overarching marketing goals, and can have a higher-level say in what direction you should go and where profits can be made. The question is whether there is such a thing as a perfect employee, but the T-Shaped Marketer comes pretty close.
