Snackable content
Snackable content is a collective term for the digital content that can be processed by a person quickly and without any effort. This refers to content that is easy to find, easy to understand and can be taken up by someone without requiring a time investment. Thus, the basics of a specific topic can be quickly understood. This objective can be achieved by sharing quotes, simple explainer animations, infographics, lists of tips and (Youtube) movies.
Objective use snackable content
Snackable content serves primarily as a stepping stone to the ability to share more in-depth information. Sharing this "easy to consume" content can be used, for example, to send someone an invitation to download an e-book or read a white paper. Snackable content can be used to create brand awareness, generate more traffic, sell a specific offering (products or services) or for relationship enhancement with a potential customer group.