Value proposition
The term value proposition refers to the description of the added value that an offer has for the target group. It thus refers to a description of the most distinctive and valuable characteristics of an offering in the eyes of the customer. It thus provides a reason why customers should choose a specific company and not another organization.
Therefore, this description can be seen as a promise that a particular company makes to its customers. This distinctiveness will play a major role in an interested party's decision-making process.
A formulated value proposition can cover the following factors:
- Targeting a specific audience
- What problem is being solved
- User benefits
- The distinctive value of the company itself
The value proposition can be the decisive factor that makes a customer decide to use the offer of a specific company and not for the other options. In this respect, it is therefore important for companies to formulate an answer to the question:" what positioning will/can my offer (product or service) occupy in the customer's mind?" Of course, this promise must then also be fulfilled in order to meet the expectations created by formulating the value proposition.
Benefits of a good value proposition:
