Social Media Campaign tools
Social media campaign tools are digital tools that can be used to shape and/or optimize a social media campaign. The use of these tools are of great importance as social media marketing is taking on an ever-increasing role in approaching target audiences. This is easy to explain as social media usage has grown very much in recent times. The use of a social media tool contributes to the efficiency of a social media campaign and helps to get the maximum results from the social media exposure. In addition, these types of tools work very time-saving for the organization. Although there are very many different types of social media campaign tools, the offerings can be roughly divided into three main categories. Social media monitoring tools collect information related to specific focus words such as a company name or specific products. Social media dashboards are used to schedule posts. Social media workflow management tools are used to create an overview of the large stream of posts and conversations in which the organization is involved.
