Hotjar
We almost all know that using Google Analytics is necessary for managing your website. Google Analytics also allows you to see where users are coming from, but not exactly user behavior. One useful tool that does is Hotjar. Hotjar is a tool that gives you insight into visitor behavior on your website. Hotjar helps you collect qualitative data with a set of useful analytics tools. The tool collects all the information that leads to a certain type of behavior online. It is easy to read through Google Analytics what choices customers made, but not how they came to this choice. For this, you can use Hotjar.
Hotjar Tools
The tools offered by Hotjar consist of:
- Heat maps
- User surveys
- Surveys
- Funnel tracking system
- And more handy tricks
Hotjar's tools allow you to identify problems on your site more quickly. For example, if you see through a heatmap that a text is poorly read, you know it needs to be adjusted. Or if a click-through function is not working, by measuring the behavior you can fix this much faster to reduce lost sales as much as possible.
Types of Hotjar packages
There are several packages available for you to choose from. The amounts get higher per month if you want to see more page views and recordings per day. The package that suits your site depends of course on the average number of visitors you have on your website. The cheapest package starts at €99 per month with insight into 20,000 page views and 500 recordings per day. When using Hotjar, it is important to track everything closely to recognize and discover patterns in visitor behavior. You can simply add Hotjar to your pages by adding a piece of code in the HTML of your site or via Google Tag Manager.
