Keyword Clustering
Keyword clustering is an SEO technique that is employed with the goal of having a page show up for more searches and generate more relevant high positions in search results. Keyword clustering is used to group similar and relevant keywords together. This involves aggregating the different keywords that people use to find the same information on the Internet. A good example keywords that can be grouped together are ''Search engine optimization'' and ''SEO''.
The main objective of keyword clustering is to avoid missing traffic to a Web page because "that other keyword" is chosen. Keyword clustering is therefore a technique in which relevant, related keywords are combined and incorporated into the text. This involves the use of semantic keywords. These relevant keywords are connected to the main topic of the content and can support each other in helping Google understand what the content is about and what the objective of the Web page is. In this way, the opportunity to rank higher is maximized.
