Structured data
Structured data, rich snippets and schema.org are terms related to optimizing search results and improving their relevance, which can lead to more clicks to your website. Structured data refers to organized information on Web pages that helps search engines understand and interpret content. By adding special markups to the HTML code of a Web page, the search engine can get additional information about the content and context of the page.
The importance of structured data for SEO
With structured data, you tell search engines where specific content can be found on your Web site, what that content means and how this information should be displayed in search results. This information allows search engines to generate rich snippets, which show more detailed information than regular search results. This could include an image, product price or a review, for example. Rich snippets make search results more attractive, provide additional information to searchers and can convince them to click through to your website. Structured data helps both search engines and visitors to better understand your content, resulting in a win-win situation. Implementing structured data is therefore an important strategy for SEO.