Local SEO
Local SEO refers to optimizing a website or online presence with the goal of being better found in local search results. It is a strategy aimed at increasing a business or organization's online visibility and findability to potential customers in a specific geographic location.
Essential Local SEO tactics for optimal local findability
Local SEO involves various tactics and techniques to ensure that a business ranks high in the local search results of search engines such as Google. This includes optimizing the website with relevant keywords, creating a Google My Business page with appropriate business information, such as address, hours of operation and contact information, and obtaining positive reviews from customers. The goal of Local SEO is to position the business as an authority within a specific area and gain a competitive advantage over other local businesses. By employing effective Local SEO strategies, a business can increase its chances of dominating locally relevant searches, thereby attracting more local customers.
