H1 Title

The H1 Title or H1 tag is the main title of text on a page. Search engines like Google or Bing analyze the page to determine what the main topic is through the heading tags H1, H2 and H3. If the keyword recurs in the main sections on the page, the bots know that this page is relevant to that keyword. But what distinguishes the H1 Title?

• The H1 Title usually appears only 1 time on a page
• The main topic, aka main keyword, is in the H1 tag
• It is often the first thing the search engine sees on the page
• The keyword counts most heavily in the H1 Title for SEO

If an H1 tag is incorporated more often on the page, the search engine cannot properly determine what the topic of a page is. This makes the page less relevant to the keyword at hand.

H1, H2 and H3 titles

In addition to the H1 tag, there are H2 and H3 heading tags that can be processed on the page. The meanings of the H1, H2 and H3 Titles on the page are:

• H1 - The main title of the text
• H2 - Titles above paragraphs/paragraphs in the text
• H3 - Titles of the subtopics, can be an enumeration

It is important to remember that lower numbers after the headline have a higher value to Google. So the H3 Title has a lower value than the H2 Title and the H2 Title is less valuable than the H1 Title. In the Content Management System (CMS) used to maintain the website, heading tags can be processed. Usually, only the H1, H2 and H3 heading tags are used because they have a higher value, compared to an H4, H5 and H6.

Errors with heading tags

Be careful not to over-optimize. The most important keyword does not have to appear in every heading tag. Make sure you incorporate synonyms and use different keywords in the H2 and H3 tags. When writing text on your website, think about how the user experiences it. When you read a text yourself, you don't want the same keyword ten times in one paragraph either. Readers scan first before reading the page. They look at the most visible parts and then judge whether the page is worth reading all the way through. This makes the H1 Title the most important sentence in of the text, as it is read first.