Google Web Stories

Google has now also started Web Stories called, Google Web Stories. Until now, we know Web Stories only from social media platforms. Stories are a form of tickable content such as photos, videos and/or texts that form a story on a page. On the platforms Instagram, Snapchat and Facebook, this content remains for 24 hours, but this is not the case with Google Web Stories. Google Web Stories are visible in Google's search engine if they are properly optimized. This is because they contain relevant information for certain searches. In this way, your Google Web Stories can attract a lot of traffic to your website in the long run.

Google Web Stories benefits 

As a business owner, there are a lot of benefits to be gained from Google Web Stories, and we list them here for you:

• It is ideal smartphone content - The slides operate on AMP technology and are vertical, so they load quickly on phones
• The stories can be reused on multiple pages because you can embed them
• Share content with the target audience in a modern way
• The stories are interactive - Viewers can click, listen and watch which makes the information given stick better
• It is a useful plugin - The stories index and rank well in search results
• It represents what you want to tell or offer to potential customers in a visual way

Building Google Web Stories 

Creating Google Web Stories is very easy for websites created through WordPress. Google has developed a special beta plugin for this purpose. If your website is built in another program, there are other ways to create Web Stories. Because the stories work through AMP technology, it is possible to create stories for different CMS systems. To then make the stories attractive you can pay attention to a number of aspects:

• Use of images, videos and gifs for visual appeal
• Combine text and audio for sharing, for example, additional information
• Add animations and interaction, such as a product link, for quick service

Also, try to pay attention to the SEO friendliness of your Stories. Incorporate appropriate keywords, links, text and titles into the stories to be more findable for Google and visitors.