Cross linking website

Pages that link to other pages on the same Web site is also called cross linking. These are references to relevant links or text references related to the topic. Cross linking references make for better website navigation and search engine optimization. In fact, better navigation is nice for your visitors, but also for search engine bots that index your website. Search engine bots look at:

• Original writing style
• Time visitors spend on the website
• The relevance of content and links

Almost every main page has links that lead to other pages on the website. When relevant links are placed to other pages, visitors can find new information on these pages. As a result, more time is spent on the website which increases the relevance of your website. Suppose you offer blogs on your website that are related to your product or service, the product pages can link to these blogs and vice versa. The blogs can also contain links to other blog texts so that people can get to other pages with relevant information faster.

Descriptive cross linking 

There is a difference in types of cross linking on your Web site. By formulating better text links, you increase your click-through rate. A good example of a descriptive text link is:

• "You can read more about improving your marketing strategyon this page."
  Instead of a worse-defined text link such as:
• "Click here to learn more."

In this way, you are already saying more about the relevance of this link to the topic of the page. The more relevant links you have on your website, the higher your value becomes for search engines. In addition to cross linking, SEO specialists use backlinks. These are often mixed up; backlinks are links that point to other websites that are relevant. Both strategies have a strong effect on your SEO.