Google searches
Searches are like questions you ask a search engine like Google. The goal is to find an answer to what you are looking for. People may be searching for a product, brand, site or other topic. The words entered on the search bar are called keywords or search phrases. These keywords are important for the search engine to understand what a person is looking for. Google then uses these keywords to find the answer on the Internet. When a person searches for a brand, product or service, results are displayed that are best SEO and SEA optimized.
SEO and SEA search results
As a business, SEA and SEO is very important to be highly visible in search results. The results page of a search engine consists of the following links:
- Paid links (SEA) - You pay advertising fees to have your link at the top of the page
- Unpaid links (SEO) - To rank high in results, SEO must be in order
With SEA, just because you pay for the ads in the search engine does not mean they can be optimized. By improving SEA, you can significantly reduce the Cost-Per-Click(CPC), and by applying SEO optimization, you can rank higher without paying advertising costs. The goal of SEO and SEA is to increase conversion by allowing your website to be found better by potential customers.
Google search engine
There are a variety of search engines, but the largest search engine is Google. In addition, there are search engines such as Yahoo! and Bing. All of these search engines have crawlers or bots that scour the Internet. These search engine bots index Web sites and individual pages. The easier a crawler can move over your Web site, the higher your score will be in Google. Applying SEO in combination with a clear website structure makes your website easy to index. With tools such as Google webmaster's Search Console, you can check whether pages are indexed.
