Email newsletter
Also known as: newsletter
The newsletter is the most widely used form of e-mail marketing. Companies offer customers and interested parties the opportunity to be kept informed of relevant developments concerning the company and the industry in which it operates. A business email newsletter is often a combination of interesting relevant information and promotion of the organization's services.
Subscribing to the newsletter can almost always be done through the company's website(opt-in). Here, the subscriber is added to the newsletter mailing list. Newsletter subscription is a form of indirect conversion. Dutch law requires a double opt-in for the distribution of this type of e-mail.
Under certain conditions it is allowed to automatically distribute an e-mail newsletter to all existing customers. One of these conditions is the ability toopt-out of this.
