Entry Point

The entry point is about the page on which a visitor arrives at your Web site. This may be the main page, but often this is not the case. When a user types in the domain name they will probably arrive via the main page. But when someone searches for a specific topic, the visitor may arrive via a connecting subpage.

By employing SEO, you can ensure that the right page of your website is found for certain searches. The goal, of course, is to optimize all pages of the website so that they appear at the top of the search results for the query. To ensure this, you can use an SEO specialist. In addition, paid traffic (SEA) can also ensure that your page appears at the top of the search results.

Viewing entry points 

Through Google Analytics it is possible to see the entry points of visitors. Here you can see where the visitor entered the website in a given period. Suppose you do not necessarily want a certain page in the search results, you can place a nofollow tag. This ensures that the page is not indexed by search engine bots. These are pages such as:

• Response forms
• Download pages
• The shopping cart

These pages do matter to your Web site because of their function. But are not important for search results. So here you could place a nofollow tag. If your website structure is well built, visitors will automatically end up on these pages. In the case of a web shop, you prefer that a visitor comes in via the product page of the search query. So if a user searches on 'large carpet', for example, he will end up on the page with carpets. By optimizing the SEO, your website comes up high in the search results causing the user to click on your link. Then you hope that the visitor will buy other items besides a rug and then checkout at the shopping cart. Together with a good website structure and SEO, you ensure that visitors come in through the entry points intended for that purpose.