Doorway pages
The sole purpose of doorway pages is to manipulate search engine algorithms. The doorway page redirects visitors directly to another destination. On the other hand, the doorway page affects the indexing of search engine bots on specific terms. Doorway page pages are thus designed specifically for search engines. Visitors click on the link to go to another destination, often without realizing it. The search engines land on the original page, which can rank very high in search results. This is because the doorway page is set up precisely to fool the bots.
Search engines and doorway pages
Doorway pages are known as Black Hat SEO. It's a fun magic trick that can temporarily fool the search engines. But make no mistake, doorway pages are not good for your SEO. Search engines such as Google, Yahoo! and Bing are constantly filtering out these types of pages from search results.
So using doorway pages can actually be negative for your search engine ranking. In fact, Google hands out penalties to websites where they encounter doorway pages. A trustworthy company, brand and therefore website will never use this form of search engine optimization.
To have or not to have a doorway page?
Besides doorway page, there are a number of other names for doorway pages that are notorious:
- Bridge page
- Jump page
- Entry page
- Gateway page
- Portal page
A doorway page can be set up in several ways, only you have to ask yourself if implementing doorway pages is worth it. It can briefly work well for your SEO scores. But once you get caught it does more harm than good. Besides the use of keywords, search engines now pay attention to many more aspects for a good score. One of the methods you can use is E-A-T. The acronym E-A-T stands for Expertise, Authority and Trust. These are the three main aspects on which a website is indexed by search engine bots. Want to make or keep a name for yourself as a business? Then choose SEO solutions that don't anger search engines, so our tip is, don't go for the doorway pages 'Black Hat SEO' method.
