Feedmarketing
By deploying feed marketing, you can get relevant traffic to your website, where you automatically post the product database to comparison sites and other various platforms. The biggest platforms for feed marketing in the Netherlands are:
- Beslist.com
- Bol.com
- Compare.co.uk
- Kieskeurig.nl
- Google Shopping
- Marketplace.com
These are the largest platforms where feed marketing is widely used. You can also choose to advertise internationally through Ebay, Amazon and Google Shopping. This helps you reach a larger audience. Other platforms on which feed marketing can be implemented are social media channels such as Instagram and Facebook.
How does feed marketing work
In feed marketing, relaying the product database is done through a product feed. A product feed is an export file of products from your database. It contains all the necessary information for the 'feed' platforms such as images, prices and product descriptions.
This information is then posted on the comparison site and other platforms. This is where your products go to compete with other products in the same category. Because sometimes people want to look for the best offer they use a comparison site. This provides another way you can market your offerings.
Benefits of feed marketing
There are a number of advantages to feed marketing, both as a sole proprietor and a large company:
- Higher sales: Only people who specifically search for your product type(s) are advertised. This makes you faster/better visible and findable to visitors. This means a (much) larger reach and more traffic to your website.
- More volume: By achieving a greater range, the stock runs out faster. It can be replenished more often, allowing you to buy more. As a result, the margin on your products can be increased because you can make better purchasing agreements with suppliers.
- New audiences: Feed marketing also offers the opportunity to appeal to a new audience. In fact, it is easier to reach another target group that would not have visited the website without this marketing
- Automatic process: You can connect your shop to external platforms quite easily nowadays. Your product offering is then automatically forwarded and synchronized with the platform. Not only does feed marketing save a lot of time with this, but you also immediately address the right target group.
