Breakdown risk
Also called: risk factor
The detriment risk is the probability that an action or campaign will produce unwanted side effects. Consider, for example, a high-profile commercial that is perceived as irritating to part of the audience. On the one hand, the sender's distinctive message will attract more attention; on the other hand, there is a chance that the company's image will be damaged.
When mapping out a marketing strategy or devising a campaign, not only are the possible positive results considered, but also the negative side effects.
The term detriment risk also appears outside the marketing world. For example, a detriment risk of hiring is that employees underperform and therefore cost their employer more than they bring in.
