Early adopter
The early adopter (literally the early acceptor) is the type of customer who likes to be at the forefront of new products and technologies. The early adopter likes to be ahead of the general public when purchasing new items.
This target group is known to be willing to pay deeply for this. At the same time, it is a relatively critical group. A good reception of a new product by early adopters is often an omen for commercial success.
