Return on attention
Also known as: ROA
Return on attention is the revenue generated by giving attention. In the modern economy and new media, the interest of the potential customer is increasingly difficult to generate with money. Advertising, buying attention and (indirectly) revenue, is slowly becoming less and less effective and sometimes even perceived as spam.
The success of a product or company is increasingly determined by the attention it earns. One theory is that you can create more attention and appreciation by giving attention. To earn attention, a company will have to stand out above the rest. For example, with outstanding service, communicating in an innovative way or offering a unique proposition to your customers.
