B-brand
Also called: price brand
A B-brand is a branded item with less brand recognition and lower quality perception than an A-brand. B-brand products are often heavily inspired or even directly imitated from A-brand products. Nevertheless, more attention is paid to building a reputation and brand experience than C-brands.
A major reason consumers choose B-brands is price. Because they are less to no advertised, the consumer price is usually lower than A-brands. The difference averages about 20%. Most B-brand products, despite their lower price and popularity, are not inferior in quality to their better-known counterparts.
Not infrequently, B-brand products come from the same factory as A-brands. This often involves a different composition. Quality control may also be more lenient. B-brands may appeal to a wider audience because of their lower price. However, because they are competitive primarily because of their price, it is more difficult to retain customers.
A B-brand can either be independent or owned by a multi-brand concern. When a B-brand is owned by the retail company where it is sold we speak of a private label or own brand.
