Promo
Promo, derived from the word "promotion," refers to a strategy in marketing and advertising that aims to increase the visibility, awareness and sales of a product, service or brand. It includes various creative and targeted approaches to capture the public's attention and persuade them to take action.
Variety of promo methods
Promo encompasses a wide range of methods and channels, such as discount offers, free samples, contests, giveaways, special events, online advertising campaigns and many kinds of promotional materials. These approaches are used through various media, such as social media, television, radio, print materials and online platforms.
The purpose of promo is twofold: increasing brand awareness and boosting sales. By enticing potential customers with temporary benefits or exclusive offers, companies can expand their customer base and strengthen existing customer loyalty. Promo also helps introduce new products to the market, reduce overstock and generate buzz around a brand.
