SMART Principle
Also known as: Specific, Measurable, Acceptable, Realistic, Time-bound(SMART)
The SMART principle is a method for setting measurable and realistic objectives. Setting measurable objectives produces better plans and makes it easier to evaluate their implementation afterwards.
The letters SMART are a mnemonic for the most important criteria for an objective or plan:
- Specific (sometimes: simple)
Is the objective clear (what, why, who, where and how)
- Measurable
Is achieving the objective measurable? (How much, how can this be determined)
- Acceptable (sometimes: acceptable, ambitious, action-oriented)
Is the objective relevant and accepted by stakeholders?
- Realistic (sometimes: results-oriented).
The goal should be challenging but achievable. How can the goal be achieved?
- Time-bound (sometimes: deadline-bound, tangible)
What is the deadline for the objective? What schedule is involved?
In the English explanation of the acronym, the meanings of the A and the R are reversed (Specific, Measurable, Attainable, Relevant, Timely). An example of a plan where making objectives SMART is essential is a business plan.
