Inhakers
Inhakers are marketing techniques in which advertisers take advantage of current events, trends or current affairs to bring their brand or product to the attention of a wide audience. Inhakers capitalize on current events and use the momentum of a particular event to capture attention and communicate the brand or product's message. An example of an inhaker is responding to a major sporting event such as the World Cup or the Olympics. For example, brands can create ads with a nod to the sporting events in order to capture the attention of a large audience that is highly engaged in sports at that time.
Different forms of inhakers
Inhakers can take different forms, such as social media posts, advertisements, promotions or special promotions. It is important for inhakers to be creative and original, otherwise there is a risk that the audience will see it as irritating or irrelevant. However, a well-executed inhaker can result in increased exposure and interaction with the brand, which can contribute to a positive image and higher sales.
