7S model
The 7S model is a marketing model applied to identify a company's strengths and weaknesses. It is an internal analysis model developed by some former McKinsey employees to measure the quality of a company's performance.
Factors of the 7S model
McKinsey's 7S model is designed using 7 "S-factors," which are divided into 3 hard and 4 soft values, namely:
- Strategy (hard value)
- Structure (hard value)
- Systems (hard value)
- Style (soft value)
- Significant common values (soft value)
- Key competencies (soft value)
- Staff (soft value)
The 7 values are seen as the fixed factors that can be used to analyze an organization's performance. These factors must be in direct connection with each other in order to achieve the most efficient and effective objectives. From the fact that all the values in the model are interconnected, it appears that it is impossible to formulate a unified strategy that will ensure maximum results. However, mutual guidance is possible.
It becomes clear from the model that all factors collectively constitute the characteristic features of one company. Because there is a synergy, influencing one of the factors will also have an effect on the other 6 factors. In the modern application of the 7S model, an additional value is often added. This extra "S" stands for solidarity, and refers to how much loyalty there is within the company.
