Content planner
A content planner is a representation of the information (texts, videos images) that will be shared with the target audience in the future. This content calendar provides the necessary insight into when, which content will be shared through which channel. A content planner provides an important contribution to the desire to deploy content in a structured manner. This provides insight into which content will be shared and prevents gaps in the content strategy but also prevents the target group from being overloaded with information. In addition, a content planner makes it easier to align placed content on the various media channels (in the form of, for example, the website, social media channels and video platforms). It is worth pointing out for the sake of completeness that a content planner does not have to be binding. This content calendar provides guidance on the deployment of information dissemination. It can always be deviated from if the situation calls for it or if additional marketing opportunities are seen. After all, a marketing strategy can always be optimized.
