Print Marketing
Also known as: offline marketing
Print marketing is a form of marketing that includes all marketing activities that use print media. Examples include newspapers, magazines, brochures and print materials. Print marketing is a form of offline marketing.
When there is publicity in a publication (such as a magazine), it is usually through an advertisement or advertorial. Companies can also publish their own magazine.
Corporate print materials, such as business cards and brochures and their distribution, are also a form of print marketing.
