AIDA model
Also known as: Attention, Interest, Desire, Action(AIDA)
The AIDA model is a popular tool when outlining a sales strategy and writing recruiting copy. AIDA stands for Attention, Interest, Desire and Action. The model distinguishes the various stages of a figurative customer journey to encourage the recipient of a commercial message to take action, such as proceeding to a purchase.
AIDA is all about first capturing and holding the potential customer's attention.People are more likely to become interested if a text has a catchy headline (attention) and is written from the audience's perspective.
By then naming and arguing the added values of your product or service (interest), customers will be convinced of the added value of a product or service (urge). They can then be enticed to take up an offer (action).
