Invitation Marketing
Invitation Marketing is a marketing strategy in which companies encourage their customers to recommend their products or services to friends and family. Instead of traditional forms of advertising, such as buying ads or hiring influencers, Invitation Marketing relies on the power of word of mouth.
Invitation Marketing is an effective way to attract new customers
In Invitation Marketing, a company invites its existing customers to invite their friends and family to become customers as well. This can be done in a variety of ways, such as through personal invitations, referral links or sharing social media posts. When a new customer signs up through an existing customer, the referrer often receives a reward, such as a discount on a future purchase or a free product. This encourages existing customers to reach out to their network and bring in new customers. Invitation Marketing can be an effective way to acquire new customers because it increases trust in the recommendation of friends and family and it reinforces existing customers' commitment to the company.
