Hybrid model
A hybrid model is a marketing concept that uses two or more forms of fees. If we take a look at online marketing, for example, one can choose to use an advertising campaign that combines payment models such as CPC(cost per click) and a fixed fee (a set fee). In addition, a combination of CPC, CPI (cost per impression) and CPA(cost per action) is widely used as a hybrid model.
The main reason for choosing a hybrid model is risk diversification. When a hybrid model is chosen, a choice is made to combine different capital gains. This provides more security of income to the owner of the publishing platform.
