Google Shopping Actions

The Google Shopping Action allows consumers to shop directly on any Google device. You can order manually via your phone, tablet or computer, as well as voice-controlled via the Google Assistant. This makes it faster, simpler and more personalized for consumers to shop online. With the success of other marketplaces such as Amazon.com, Google created the Shopping Actions marketplace. With this, they hope not to lose market share to Amazon. But what makes Google Shopping Actions different?

Universal shopping basket on Google 

There are hundreds of millions of people performing searches on Google every day. The process initially started with the searcher finding inspiration on Google. Then purchases were completed at another retailer. Now it has been made possible to purchase products directly through Google Shopping Actions. Through this feature, you get a universal shopping cart that allows people to easily order through their Google devices. It is also becoming increasingly popular to order voice-controlled via a Google Home device. There is a separate method of marketing for this called Voice Commerce.

Amazon.com VS Google Shopping actions 

At first, Google said it did not want to turn into a retailer. But due to Amazon's rapidly growing market share, the search-and-find company has changed course anyway. Through Google Shopping Actions, Google wants to partner with retailers. By bringing supply and demand together on the most common place people search for products and services; Google. The benefit is that you can easily add products to your basket across the day. Everything in your basket can be ordered at once. Even if the products are from other retailers. So there is still buying from the retailer, just through the universal marketplace: Google Shopping Actions.