Hyperpersonalization

Hyperpersonalization is a marketing technique that focuses on using customer data with the goal of improving the customer experience and responding to the individual needs of the specific customer in the most effective way. The products, services and prices offered precisely match a person's preferences in this area. Among other things, the content is adapted to the steps a person takes in their customer journey. Hyperpersonalization actually predicts a person's behavior so that he or she is presented with exactly the right content at the right time. In this way, conversion rates and customer engagement with the company can be increased. In addition, hyperpersonalization makes it possible to deploy a marketing strategy in a very efficient way. Hyperpersonalization meets the growing desire for personalized customer experiences. Many people value a personalized customer experience so much that this factor is increasingly becoming a decisive value. There are various tools that can be used to shape hyperpersonalization. These include platforms focused on data management, CRM, customer data and marketing orchestration.