Conversion Rate Optimization (CRO).

Also called: conversion rate optimization(CPO)

Conversion Rate Optimization (CRO) is a term for a form of conversion rate optimization that focuses on improving the number of conversions by running A/B tests and hypotheses. In this method, data generated and feedback from visitors to an online platform is used to improve the website's results (for example, the number of downloads, number of orders or newsletter subscription). This makes Conversion Rate Optimization more valuable than search engine optimization in any form. After all, CRO focuses on visitor conversion rates. Indeed, the primary objective of this strategy may be to achieve more sales from a specific number of sessions (or number of unique visitors).

To deploy Conversion Rate Optimization, both objective data (acquired from Google Analytics) and subjective data (the "why question") can be used. The latter data is acquired from comparative tests or surveys. The results of the comparative tests and assumptions are expressed as percentages. This is the reason Conversion Rate Optimization is also called Conversion Percentage Optimization (CPO). This percentage is calculated using the formula below:

Conversion rate = the number of goals achieved / number of sessions * 100

Conversion Rate Optimization as a tool for SEO

Conversion Rate Optimization can be used excellently as a tool for SEO purposes. Through the use of CPO, not only can an improvement in customer insight be realized but there is a chance of a higher ROI(Return on Investment). In addition, CPO provides a higher degree of scalability and a better user experience for visitors.