Feed
The term feed refers to multiple forms of adding digital information. There can be a social media feed but also an export file belonging to a product database in a web shop. A distinction is made here between a product feed and a data feed.
In many cases, this is an .xml file containing specific information about the products offered in the Web store. This feed may relate to price, shipping costs, weight and/or inventory information.
With a well-optimized feed, you can show your product offerings to your target audience in a variety of relevant- and creative ways. This ensures a higher click-through rate and thus more conversion. In addition, enriching the data feed indirectly reduces marketing costs because the offer is shown to the right target group at the right time.
Application of feed marketing
To complement the above, it is good to highlight the use of feed marketing. Feed marketing is a marketing technique based on automatically forwarding your product database from your website to various platforms and comparison sites such as Bol.com or Google shopping. It is an excellent application to get more relevant traffic to the webshop.
What is Facebook feed?
Of course, there is also a data feed for social media. One of the most well-known forms is Facebook feed. This is a term used to describe a list of various Facebook posts. This list is central to the use of the social media service. These messages are tailored to the individual user's interests and in turn combine with the content of Facebook friends. This Facebook feed thus forms the core of using the platform.
