PPC advertising
PPC (Pay-per-Click) advertising is a form of online advertising in which advertisers pay each time their ads are clicked on. It is a model often used in search engine marketing, where ads are displayed at the top or alongside organic search results on search engines such as Google. PPC ads allow advertisers to bid on keywords relevant to their products or services. When a user performs a search that matches the chosen keywords, the advertiser's ad may be displayed. If the user chooses to click on the ad, a small fee is charged to the advertiser.
Benefits of PPC advertising
The advantage of PPC advertising is that advertisers can drive targeted traffic to their websites because the ads are displayed only to people who are searching for specific search terms. Moreover, PPC advertising offers the ability to measure and optimize ad performance based on metrics such as click rate, conversion rate and cost per click. Popular platforms for PPC advertising include Google Ads (formerly Google AdWords) and Bing Ads.
