Shoppable posts
Also called: Instagram Shopping so shopping on Instagram
Shoppable posts are features made available on the social media account Instagram where the possibility is offered to focus the attention of the target audience on products that are for sale. This attention can be drawn by tagging products in a post. Shoppable posts is therefore a functionality that webshop owners frequently use. The tags are visible when the picture is clicked. This is also called "tap to view". When the photo is clicked, a product description is displayed, an indication is given of how much the item costs and a link is made available to the website/shop where the offer can be purchased directly. In this case, the webshop only needs to be visited to checkout. All other steps in the sales process take place on Instagram.
Benefits Instagram Shopping
Instagram's shopping feature offers many benefits for both sellers and buyers. For the selling party, shoppable posts offer an opportunity to increase reach. In addition, Instagram shoppable posts have a high conversion rate by attracting attention with visual content. Shopping on Instagram offers a lot of convenience for users. They have the opportunity on one social media platform to discover products, inform themselves about them and purchase them. Instagram shoppable posts is a simple yet highly effective way of marketing.
