Instagram Reels

A feature has been added on Instagram called Instagram Reels. These Reels are a video music feature on the app Instagram. Instagram Reels are another version of the popular app TikTok. Like on TikTok, one can post videos with a choice of music, sounds or with their own audio. On TikTok, these videos have a length of a minimum of 15 to a maximum of 60 seconds. On Instagram Reels, the maximum length is 15 seconds, making you a little more limited in content options. In addition, Instagram Reels disappear after 24 hours.

How can you create an Instagram Reel? 

Some of the tools offered by the App are:

• Music library: Instagram offers a library of music and types of audio to choose from unless you record your own audio
• AR effects: There are several effects in Instagram's gallery that you can use when recording
• Alignment: Instagram offers several transition options to make the video flow better
• Speed: Speed up or slow down the pace of the sound of the video
• Timer: The timer provides the option to record hands-free videos or for a specified length of time

Instagram Reels and marketing 

By using Instagram Reels in your marketing strategy, you can reach a new audience. Not only can you post videos from your brand, but also use influencer marketing. A strong example of this is Bol.com. They post Reels and TikToks as a brand and reach a younger audience with it. Influencer marketing is ideal if you have a favorable budget and find the right influencers that fit your brand. Influencers have an influence on their target audience that, at best, are the same as your company's target audience.

It is good to know that Reels are more personal than other forms of advertising. As a business, it is important to show your human side. This strengthens the connection between the target audience and the brand. Finally, creativity is very important. By posting original videos, or videos that go along with certain trends, the videos are shown more often. This will get you more viewers on your Instagram Reels and therefore more potential customers.