Facebook Blueprint
With Facebook Blueprint, you can learn all about how you can use Facebook in your marketing and how you can use it for your business goals. You can start learning all the way from the basics and through both free and paid courses, learn more and more about how Facebook works. And, of course, how to use it in your marketing mix. The course consists of text and video material and takes you by the hand through what Facebook is, how to create a page, for example, and how to advertise on Facebook.
The courses are divided into three categories: Associate, Professional and Developer. In Associate, you'll get started with the basics of Facebook and how to start advertising for your business afterwards. In Professional, you get to work with insights from ads and how you can use this to advertise smarter and better. The Developer category is specifically for web developers and is a lot more technical in nature, where you learn how the backend of Facebook works and how to link it to your own website.
