Influencer marketing
Influencer marketing is a form of marketing where influential people(influencers) in a particular industry bring your product, service or brand to the attention of the target audience you want to reach. This is to ultimately create more value for your brand or product. Influencer marketing therefore mainly plays, unconsciously, on the behavior of the target group. This happens mainly through cross-media, i.e. through different media channels such as Instagram and Facebook.
How does influencer marketing work
Vloggers, bloggers and other social media stars together reach an ever-growing audience and are increasingly seen as an authority within their niches. Ideal if you, as a business, want to communicate with your target audience. Influencers advertise in a way that consumers find less disturbing than a "regular" advertisement: usually in their posts they tell about their own experience with a specific product or service. Many influencers also insist that they do not promote anything that they themselves are not enthusiastic about. This immediately makes the ads much more personal and credible. Research has shown that a message from an influencer is eleven times more effective than an online ad. So any self-respecting company can no longer do without influencer marketing.
