Micro-influencers
Micro-influencers are people with a lower follower count than standard influencers. You can assume several thousand to tens of thousands of followers. Often, for this reason, these followers are more homogeneous than the followers of a larger influencer. Therefore, micro-influencers are not about creating extreme reach but rather engagement. Because the followers of a micro-influencer are more similar, you can reach very specific group with your marketing. There are also other advantages to micro-influencers.
For example, they have a lot higher engagement on average, up to 4× as many as an influencer with more than 100,000 followers. Micro-influencers also carry more authenticity. After all, they are small-scale and still relatively approachable, unlike an influencer with millions of followers. The third advantage of micro-influencers is that they are cheaper than large influencers. The big disadvantage, of course, is that you need a lot of influencers to eventually create a large reach.
