Google Discover

Also known as: Google Feed

Google Discover is a functionality within Google Search that keeps users up-to-date on their favorite topics. This Google service was introduced in 2018 as a successor to Google Feed. Google Discover can thus be seen as a personal content hub. The content is displayed without typing in a search query and can thus be seen as a kind of timeline. The feed is compiled using an algorithm. This looks at the activities of the person in question on the Internet in combination with the interaction with the Google offer. The displayed content is therefore different for everyone. The content is displayed at the bottom of the search bar in the Google app and at the bottom of the Google mobile home page.

Google Discover displays include:

• News Releases
• Travel Videos
• News about favorite artists
• Weerbericht    

Optimizing website for Google Discover

Especially many new websites benefit from the traffic generated through Google Discover. Therefore, it is certainly possible to optimize the website for this content hub by creating high-quality and interesting content for the target audience, using different types of content, using imagery and using Accelerated Mobile Pages (AMP). Reporting in Google Search Console shows the number of clicks and page impressions.