Snapchat Business
Snapchat business is a term related to shaping marketing activities on this social media platform. So Snapchat business is a commercial Snapchat application. For many businesses, this is an interesting choice. Snapchat is a very popular social media platform (almost 2 million users daily in the Netherlands) to conduct marketing activities. The platform is mainly aimed at the younger target group. On this platform, photos and videos (the "snaps") can be shared with acquaintances. These snaps can only be viewed for a certain amount of time. This is a quick view because the photos and videos are also only viewable once. Snapchat business is an excellent opportunity to acquaint the target group with an offer in a fast and informal way and, for example, to generate initial interest in it. In addition, Snapchat is excellent as a social media platform to reinforce a brand, tell a story or have direct contact with the target group.
The two biggest advantages of Snapchat as a marketing channel are its speed and simplicity. Snapchat business can be designed in a fairly simple way.
A wide variety of tools can be used in the form of geofilters, snapcodes, lenses and emoji/stickers, for example. In addition, it is good to realize that this marketing message can also be shared on other social media networks such as Facebook and Instagram. In this way, the power of repetition can be used, something that is very practical when shaping Snapchat business. After all, the downside of this choice is that photos and videos disappear very quickly, which can make it quite challenging to leave a lasting impression.
