IGTV
The letters IGTV stand for the term Instagram TV. It is a feature on this social media platform that was introduced in 2018. The app was introduced for creating and playing videos published mainly on YouTube. The app offers versatile options for vlogging, recording a tutorial (instructional video) or mini docu, or posting a podcast. The videos are shot in portrait mode so they fill the full screen of a smartphone. Instagram has released IGTV as a separate app. Users of Instagram can use IGTV app on this social media platform as well. IGTV is free to download and use even if no Instagram account has been created.
It is worth noting that IGTV does not include a built-in camera. This choice was made deliberately to motivate users to publish longer, recorded videos after editing. Posting photos is not among the options. In this way, the team behind IGTV strives to ensure that the videos that appear on this app are of a good quality. This will compete with YouTube. IGTV thus offers opportunities to upload and view videos. In the latter case, videos of the people followed on Instagram can be viewed but it is also among the possibilities to look up other videos of interest.
