Retargeting ads
Retargeting ads are a form of online advertising in which companies show targeted ads to people who have previously visited their website. This is done by placing a cookie on the user's computer when they visit the website. This cookie allows the company to track the user on other websites that use the same advertising networks. This allows companies to show targeted ads to people who have previously been interested in their products or services.
Why retargeting ads?
Retargeting is an effective way to capture the attention of a specific target audience and increase conversion. Because the advertised products or services have been viewed before, these people are more likely to be interested in the offer. Moreover, retargeting can also be used to bring "forgotten" shopping carts back to people's attention and remind them of products they have previously viewed but not purchased. Retargeting is a powerful tool for businesses to enhance their online marketing efforts and increase ROI(return on investment). However, it is important to remember that retargeting can also be considered invasive and consumers sometimes become frustrated with too many targeted ads. Companies should therefore carefully consider how often and how intensively they use retargeting.
