Short form video
Short form video responds to the current trend of haste, stress and a short attention span. This makes it increasingly challenging to capture consumers' attention. Short form videos are videos that on average last between 20 seconds and two minutes. Short form videos are therefore a great way for brands and marketers to present content in a new way, share information or convey messages. Short video content is an ideal way to reach both millennials and younger generations. Due to the short attention span, they increasingly prefer short videos to all other types of media currently available. They would rather watch a short video than read a long piece of text.
The future of short form video
Not surprisingly, Short form videos have recently become increasingly important to marketing strategies. Social ads, especially Short form Videos, are predicted to generate more ad revenue than any other platform by mid-2023.
