Instagram Shopping

Instagram is one of the most popular platforms, especially with the advent of Instagram Shopping. First of all, Instagram is the best platform to reach your target audience in a more personal way. But in addition to posting stories and messages, users can also shop through Instagram Shopping.

Thanks to Instagram Shopping, products can be tagged in the photo. When people click on the photo, they get to see the products. Here is then some information about the product and the price. From here the user can click through to the website which links right to the product on the website.

What can you do with Instagram Shopping? 

By engaging on Instagram Shopping, you can increase conversion rates. People are exposed to your products in a visually appealing way. In addition, the product tags make it a smaller step to find the product than when a user looks it up on the site himself. The smoother the customer journey is, the higher the conversion rate becomes. Instagram Shopping has the following points that are useful to know:

• It is possible to tag five items per photo. So if you post multiple photos you can tag 5 items multiple times. When posting five photos it is possible to tag 25 products in one post.
• It is possible to tag products at a later time on photos that have already been posted previously. This allows you to make the entire Instagram account customer friendly
• In addition to the standard statistics, Instagram Shopping allows you to see additional statistics. An example is the number of times a user clicked on the payment link

From Facebook to Instagram Shopping 

Instagram Shopping must be linked via a Facebook corporate account. Pretty logical since Instagram falls under Facebook. You can do this by arranging a domain verification on Facebook. Through Facebook, you can create a catalog that can be linked to the Instagram Shopping profile. A catalog can be created within the Catalog Management section on Facebook.

After the catalog is created, it is possible to register on Instagram for 'Shopping'. After linking, it may take a few days for the account to be approved as it needs to be verified. After this, you can easily get started with Instagram Shopping.