Facebook pixel
A Facebook Pixel is a powerful tool for anyone using Facebook ads. It is a piece of code that you place on your website. This piece of code allows you to track visitors on your website and measure their interactions with your website. This allows you to see, for example, how many visitors your website has had, how many visitors have been to a particular page, and how many visitors have clicked on a link. With this data, you can advertise on Facebook in a more targeted way. For example, you can target a specific group of people who have been to your website before, or people who have visited certain pages on your website. This makes it easier to reach your target audience and increase your conversions.
Retargeting with the Facebook pixel
In addition, you can also use the Facebook Pixel to set up retargeting campaigns. This allows you to remind people who have previously visited your website about your product or service through an ad on Facebook. This can help increase conversion rates.
